Compare 15 waterproof mascaras for sensitive eyes by formula, brush, removal needs, and wear tradeoffs to find the right fit.
The Latest
15 Best Waterproof Mascaras for Sensitive Eyes in 2027
Black Friday Isn’t Here Yet, But My Beauty Cart Is Already Full With Early Deals
Marie Claire highlights early beauty discounts at Nordstrom, Ulta, Amazon and Revolve, including fragrances, skincare, makeup and hair tools.
Is Beauty’s New Comedic Marketing Strategy Proof The Industry Needs To Lighten Up?
Beauty campaigns featuring Seth Rogen, Bowen Yang and Jon Heder show brands using comedy to stand out, though evidence of sales impact is unclear.
Dove Moisturising Claims Supported By US Advertising Watchdog After P&G Challenge
The US National Advertising Division backed challenged claims for Dove Deep Moisture Body Wash after reviewing Unilever’s evidence and P&G’s objections.
E.l.f. Beauty Leaks CEO Tarang Amin’s Number In Marketing Stunt
E.l.f. Beauty is inviting customers to call CEO Tarang Amin and share which causes the company should focus on in its 2026 Impact Report campaign.
15 Best Red Light Therapy Masks for At-Home Skincare in 2027
Compare 15 red light therapy masks by coverage, light modes, fit, and usability to find the right option for your at-home skincare routine.
The Rise And Rise Of The Tabi Shoes
Maison Margiela’s split-toe Tabis have moved from runway novelty to social-media fixture, with viral moments helping sustain their fashion appeal.
From Keychains To Whimsymaxxing: Making Gen Z And Gen Alpha Packaging Trends More Sustainable
PZ Cussons packaging lead Mark Browne describes food-inspired and collectible beauty packaging, amid sustainability expectations and tighter rules.
9 Best Patriotic Nail Polish Sets for Festive Manicures in 2027
Compare 9 patriotic nail polish sets by formula, application needs, color range, and extras to find the right fit for your holiday manicure.
Is The Glow Over? Why Matte Lips Are Making A Big Comeback
Fresha reports a 315% rise in worldwide matte lipstick searches over the past year as beauty brands revisit softer, skin-care-led matte formulas.
