APR Expands Medicube Distribution Across Canada
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South Korean cosmetics company APR has expanded Medicube into approximately 1,300 Shoppers Drug Mart stores across Canada, with 13 skincare products in the rollout. APR is preparing a separate Costco Canada launch, but has not disclosed its timing or product range.

South Korean cosmetics company APR has expanded its Medicube skincare brand into approximately 1,300 Shoppers Drug Mart stores across Canada, placing 13 products in the country’s largest drugstore chain. The rollout gives Medicube a broader physical retail presence, while APR is also preparing a separate launch through Costco Canada.

The Shoppers Drug Mart assortment includes products such as the Zero Pore Pad, PDRN Pink Peptide Ampoule, PDRN Pink Collagen Gel Mask and Deep Vita C Capsule Cream. The reported rollout covers approximately 1,300 stores; the source does not provide store-by-store availability or say whether every product is stocked at every location.

APR plans to adjust or expand the assortment based on local demand and sales performance, according to the report. It is also preparing to sell Medicube through Costco Canada. No launch date, product list or store count for Costco was provided.

The report also cites online sales indicators: six Medicube products ranked among Amazon Canada’s top 100 facial skincare bestsellers in early November. The source does not specify the year or the exact ranking positions. Separately, NielsenIQ figures cited in the report put Canadian sales of Korean cosmetics at US$164 million last year, up 57 percent from the prior year.

At a glance
announcementWhen: National Shoppers Drug Mart rollout rep…
The developmentAPR has introduced 13 Medicube products at about 1,300 Shoppers Drug Mart locations in Canada and says it is preparing to launch the brand through Costco Canada.

Medicube Gains National Store Reach

The Shoppers Drug Mart rollout gives Medicube access to a wide network of Canadian stores, making the brand available through a major drugstore retailer as well as online channels. For shoppers, the expansion may make the products easier to find in physical stores, although the report does not confirm availability at every location or whether prices and product selection are uniform.

For APR, adding large retail partners offers a route to broaden distribution beyond ecommerce. The planned Costco launch could add another national retail channel, but its scale and contribution to sales cannot yet be assessed. More broadly, the cited market figures point to increased Canadian sales of Korean cosmetics; they do not by themselves establish what drove that growth or predict future demand.

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Canadian Retail Push and K-Beauty Sales

APR is a South Korean cosmetics company, and Medicube is its skincare brand. The latest move extends the brand’s Canadian retail presence through Shoppers Drug Mart, a Loblaw subsidiary described in the source as Canada’s largest drugstore chain. The report presents the rollout as part of APR’s broader effort to expand Medicube’s distribution in North America.

The market context is the reported rise in Canadian sales of Korean cosmetics. NielsenIQ data cited by Global Cosmetics News says sales reached US$164 million last year, a 57 percent increase over the preceding year. That figure concerns Korean cosmetics overall, not Medicube alone. The source also reports six Medicube items in Amazon Canada’s top 100 facial skincare bestsellers in early November, but provides no year or measurement period beyond that reference.

Costco Timing and Store-Level Stock

The available report does not identify when Medicube will launch at Costco Canada, which products will be included, or how many locations will carry them. It also does not say whether the Shoppers Drug Mart assortment is identical across the approximately 1,300 stores or provide launch dates for individual locations.

APR has said the range may expand in response to local demand and sales performance, but no targets, sales results or decision timetable are given. The Amazon ranking reference lacks a year and exact positions. The cited NielsenIQ growth figure is for the broader Korean cosmetics category, so the report does not establish Medicube’s share of that market.

Assortment Decisions and Costco Launch

The next developments to watch are the timing and scope of the Costco Canada launch and whether APR adds products to the Shoppers Drug Mart range. The company’s stated plan is to base assortment expansion on local demand and sales performance, but it has not disclosed when those decisions will be made.

Retail availability and product selection may become clearer as the rollout proceeds. No further launch milestones, sales forecasts or company statements are included in the source report, so the pace and commercial impact of the expansion remain undetermined.

Key Questions

How many Shoppers Drug Mart stores are included in the Medicube rollout?

The report says the rollout reaches approximately 1,300 stores across Canada. It does not confirm that every store carries the same products.

How many Medicube products are part of the Shoppers Drug Mart assortment?

The reported assortment includes 13 skincare products, including Zero Pore Pad, PDRN Pink Peptide Ampoule, PDRN Pink Collagen Gel Mask and Deep Vita C Capsule Cream.

When will Medicube launch at Costco Canada?

APR is preparing a Costco Canada launch, but the report does not give a launch date, product list or number of participating stores.

What does the reported 57 percent increase measure?

The figure refers to Canadian sales of Korean cosmetics overall, which NielsenIQ put at US$164 million last year, up 57 percent from the prior year. It is not a Medicube-specific sales figure.

Source: globalcosmeticsnews.com

Wellness content on this site is informational and not a substitute for professional medical guidance.
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