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BeautyPro has acquired British foundation brand Supercover for an undisclosed sum, according to Cosmetics Business. The acquisition is BeautyPro’s third in under two years; Supercover is set to relaunch with a redesigned website, though financial terms and a launch date have not been disclosed.
BeautyPro has acquired Supercover, a British make-up foundation brand, for an undisclosed sum, in a move that expands the company’s colour cosmetics offering. Cosmetics Business reported that BeautyPro co-creator Ibs Ansari will run the business, which his parents founded in 1997.
The deal is BeautyPro’s third acquisition in under two years, according to the Cosmetics Business report. The company most recently acquired Skin Sapiens in April 2025. No purchase price or other financial terms for the Supercover transaction were provided in the supplied report.
Supercover was founded by Zaf and Najma Ansari, Ibs Ansari’s parents. The brand’s range includes 42 foundation shades across ten undertones. Cosmetics Business described it as having a following among make-up artists and South Asian consumers; the report did not provide customer figures or sales data.
BeautyPro plans to relaunch Supercover with a redesigned website at supercover.co.uk. The stated aim is to carry the brand’s heritage forward for a new generation of consumers. The supplied material gives no details about changes to the products, distribution, pricing or the timing of the website relaunch.
BeautyPro Adds a Heritage Foundation Brand
The acquisition gives BeautyPro control of a foundation brand with an established identity and a shade range spanning 42 shades and ten undertones. That makes the deal relevant to the company’s stated effort to build its colour cosmetics offering, rather than representing another move in skincare alone.
Supercover’s reported following among make-up artists and South Asian consumers may offer BeautyPro a route to customers already familiar with the brand. That potential should not be mistaken for evidence of future growth: the available report does not disclose Supercover’s revenue, market share or customer numbers, nor does it set out BeautyPro’s commercial targets for the acquisition.
The founder-family connection also gives the handover a specific character. Ibs Ansari is set to run a business started by his parents, while the planned website redesign indicates a digital refresh. Whether the new ownership will change the range, customer experience or availability remains unconfirmed.
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From a 1997 Launch to a Third Deal
Supercover was established in 1997 by Zaf and Najma Ansari. The brand’s background is part of BeautyPro’s rationale as described in the report: its new owner intends to carry that heritage forward while presenting it to a new generation. The information provided does not detail the brand’s ownership immediately before the acquisition or how the agreement was reached.
For BeautyPro, the transaction follows a series of acquisitions. Cosmetics Business says it is the company’s third acquisition in under two years and identifies Skin Sapiens, acquired in April 2025, as its most recent prior deal. The source extract does not name the other earlier acquisition or outline BeautyPro’s broader integration plans.
The report identifies Supercover’s offer as a foundation range with 42 shades and ten undertones, alongside a customer following among make-up artists and South Asian consumers. Those details provide a limited picture of the brand’s positioning; the source does not include independent market research or sales comparisons.
“real heritage and a genuinely loyal customer base”
— Ibs Ansari, speaking to Cosmetics Business
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Deal Terms and Relaunch Details
The purchase price and financial terms have not been disclosed in the supplied report. It is also unclear when the acquisition closed, whether Supercover’s existing operations or staff will change, and how the brand will be integrated into BeautyPro.
BeautyPro has said Supercover will relaunch with a redesigned website, but no launch date or product changes were specified. The report does not say whether the 42-shade range will remain unchanged, whether additional products are planned, or how the acquisition is expected to affect distribution and pricing. Future sales, customer growth and the scale of any commercial benefit are also not established.
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Website Relaunch Is the Next Signal
The next publicly described step is the redesigned Supercover website at supercover.co.uk. The company has not announced when it will go live. Its relaunch may provide further information about the product range, brand presentation and how the new ownership plans to serve existing and prospective customers.
Further announcements would be needed to clarify the acquisition’s financial terms, any changes to the 42-shade foundation offer, and BeautyPro’s plans for Supercover’s retail or professional distribution. Until those details are available, the confirmed development is the acquisition and stated intention to relaunch the brand online.
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Key Questions
Who acquired Supercover?
BeautyPro, a British beauty company, acquired the foundation brand, according to Cosmetics Business.
How much did BeautyPro pay?
The purchase price was not disclosed in the supplied report.
Who founded Supercover?
Zaf and Najma Ansari, parents of BeautyPro co-creator Ibs Ansari, founded the brand in 1997. Ibs Ansari is set to run the business following the acquisition.
What is planned for Supercover after the acquisition?
BeautyPro plans to relaunch the brand with a redesigned website at supercover.co.uk. The relaunch date and any product changes have not been announced in the supplied material.
How many shades does Supercover offer?
The reported range has 42 shades across ten undertones. It is not yet clear whether that range will change under BeautyPro.
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