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Lady Gaga has assumed the CEO role at Haus Labs, the beauty brand she founded, according to a report by Business of Fashion cited by Cosmetics Business. She succeeds co-founder Ben Jones, whose departure in October was reported but not independently detailed in the supplied source material. The company has not provided further information here about the leadership change or its plans.
Lady Gaga has assumed the CEO role at Haus Labs, the cosmetics brand she founded, according to a Business of Fashion report cited by Cosmetics Business. She takes over commercial stewardship from co-founder Ben Jones, who is reported to have left the business in October; the available account does not specify the year of his departure or when Gaga’s appointment took effect.
The report describes Gaga, whose birth name is Stefani Germanotta, as taking on the brand’s commercial leadership. It does not set out her day-to-day responsibilities, whether she will retain other executives’ support in running the company, or whether the change coincides with any wider restructuring. Haus Labs has not been quoted directly in the supplied report.
Jones, the company’s co-founder and former CEO, is said to have departed in October. Cosmetics Business notes that he previously served as Chief Digital Officer at The Honest Company, giving him experience in consumer goods and beauty. No reason for his departure is provided, and the source does not identify a replacement or interim executive between his exit and Gaga’s appointment.
Gaga launched the brand in 2019 as Haus Laboratories. The source describes it as the first beauty founder to link a beauty-exclusive deal with online retailer Amazon. In 2022, the company adopted the Haus Labs name and refreshed its branding and product formulas, with a stated focus on “clean” formulations and active ingredients. Those details provide context for the business she is now reported to lead, but the source does not announce any new products or changes to the brand’s positioning.
Gaga Takes On Brand Leadership
The appointment puts the brand’s founder directly in charge of its commercial stewardship, rather than limiting her role to public association with the company. That could matter to customers, retail partners and the beauty industry because leadership decisions can shape product priorities, distribution and how a brand presents itself. The report, however, does not describe any specific strategy change, so the appointment alone does not establish what will change for shoppers.
Haus Labs has already undergone a significant repositioning: it moved from its original name and Amazon-focused launch in 2019 to a rebranded business in 2022, with formulas described as focused on clean ingredients and active ingredients. With Gaga now reported as CEO, attention may turn to how the company develops from that relaunch. Any prediction about new retail arrangements, product categories or growth plans remains speculation until the company or Gaga sets out those plans.
The change also draws attention to the distinction between a celebrity-founded brand and its operating leadership. Gaga’s new role signals a formal leadership position, but the available information does not show how much authority she will exercise over particular functions, how the company’s management structure will work, or whether the appointment changes its ownership or financing. Those points matter for understanding the scale of the shift.
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From Amazon Launch to Haus Labs
Haus Labs began in 2019 as Haus Laboratories. The source says Gaga connected the launch to an exclusive beauty deal with Amazon, an unusual route for a founder-led cosmetics brand at the time, though it does not provide details of the deal’s duration or terms. That initial arrangement is part of the company’s history; it does not confirm that Amazon remains its exclusive or primary retail channel.
In 2022, the brand changed its name to Haus Labs, introduced fresh branding and reformulated its products. The source characterizes the new direction as centered on “clean” formulations and active ingredients. It does not define what the company means by “clean,” list specific ingredients or make claims about product performance, so those descriptions should be understood as reported brand positioning rather than independent findings.
The source also mentions Outer Bio, a separate venture that it describes as co-founded by Gaga and US entrepreneur Michael Polansky. It says the platform was quietly established around 2020 and publicly announced in August 2026, with a focus on discovering and testing approaches to skin health through a platform called Yuna. This is separate from the CEO appointment at Haus Labs and does not establish any operational connection between the two businesses.
Appointment Details Remain Limited
The supplied report does not give the effective date of Gaga’s appointment or specify the year in which Jones reportedly left in October. It also does not include a direct statement from Gaga, Haus Labs, Jones or a company representative confirming the transition. The appointment is attributed to Business of Fashion through Cosmetics Business, rather than supported here by a company announcement.
It remains unclear what prompted Jones’s departure, whether he retains any role or ownership interest, and how Haus Labs has divided executive duties. The source does not say whether Gaga will make changes to staffing, product development, marketing, retail distribution or the brand’s 2022 positioning. No sales figures, financial terms or performance data are provided, so the business impact cannot be assessed from this account.
The source’s mention of Outer Bio offers no evidence that the research venture will contribute to Haus Labs products or operations. Any relationship between the companies, or use of Outer Bio’s Yuna platform by Haus Labs, is not established. These questions require further confirmation from the businesses or their representatives.
Company Plans Await Confirmation
The next useful update would be a statement from Haus Labs or Gaga confirming the appointment date, the scope of the CEO role and the leadership structure following Jones’s reported departure. The company could also clarify whether the change brings any immediate plans for products, retail partnerships or its brand direction. The supplied material names no scheduled announcement, launch or other milestone.
Until more information is released, readers should distinguish the reported change in leadership from any possible changes to the business. There is no confirmed new product line, distribution deal or connection to Outer Bio in the source material. Further details on the company’s executive team and strategy would show whether Gaga’s appointment marks a change in operations or primarily formalizes her involvement in the brand she founded.
Key Questions
What role has Lady Gaga taken at Haus Labs?
According to a Business of Fashion report cited by Cosmetics Business, Gaga has assumed the CEO role and commercial stewardship of the cosmetics brand she founded.
Who did Gaga succeed?
She succeeds co-founder Ben Jones, who is reported to have left the business in October. The supplied source does not specify the year of his departure or explain why he left.
When did Haus Labs launch?
Gaga launched the brand in 2019 under the name Haus Laboratories. It changed its name to Haus Labs and refreshed its branding and formulas in 2022.
Has Haus Labs announced changes to its products or retail plans?
No new product or retail changes are described in the available report. The company’s reported leadership change does not, by itself, confirm a shift in its product range, distribution or business strategy.
Is Outer Bio part of Haus Labs?
The source describes Outer Bio as a separate venture co-founded by Gaga and Michael Polansky, focused on skin-health research. It does not establish an operational relationship between Outer Bio and Haus Labs.
Source: cosmeticsbusiness.com
