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The Outset, the skin care brand co-founded by Scarlett Johansson and Kate Foster Lengyel in 2022, says it is winding down operations and has ended online shopping. The company gave no reason for the closure and says existing orders will continue to be processed as usual.
The Outset, the skin care brand co-founded by Scarlett Johansson and beauty executive Kate Foster Lengyel, says it is winding down operations about four years after its March 2022 launch. The brand has ended online shopping but says existing orders will continue to be processed; it has not stated a reason for the closure.
In a notice on its website, The Outset said it had made the decision to wind down operations after what it called “an incredible journey.” The company thanked customers who had used its products and directed people with order questions or requests for assistance to its customer support email address.
The notice said online shopping at theoutset.com has ended, while existing orders will be processed as usual. The announcement did not specify when operations will fully cease, how long customer support will remain available, or whether the products may be sold through other retailers.
The brand’s featured products included the Firming Vegan Collagen Prep Serum and Nourishing Squalane Daily Moisturizer. Cosmetics Business reported the closure and said it had contacted The Outset for a statement. No additional explanation from the company was included in the report.
The Outset’s Four-Year Run
The wind-down follows a four-year run for a company that paired Johansson’s public profile with Lengyel’s experience in the beauty industry. For customers, the immediate practical change is that new online orders are no longer available, while the brand says previously placed orders remain in process.
Cosmetics Business reported several other closures among celebrity-founded beauty businesses: Flower Beauty closed in September 2025 after 13 years, and Kate Moss’s Cosmoss ceased trading in June 2025. It also reported that Gwen Stefani’s Gxve Beauty allegedly shut in February 2026. These examples document recent business exits, but the source material does not establish a common cause or demonstrate a broader trend across the celebrity beauty market.
The Outset’s 2022 Launch
Johansson and Lengyel launched The Outset in March 2022. Before launch, Johansson described its aim as offering “a clear, approachable approach to beauty.” The company’s product range included skin care staples such as a daily moisturizer and a serum marketed around vegan collagen.
Johansson was already known to beauty audiences through ambassador roles with L’Oréal Paris and Dolce & Gabbana. Lengyel had held leadership roles in the beauty divisions of Victoria’s Secret and Juicy Couture, according to the source report. That background positioned the venture as a partnership between an established actor and an executive with experience in beauty businesses.
““After an incredible journey, The Outset has made the decision to wind down operations.””
— The Outset, in a website notice to customers
The Closure’s Terms Remain Unclear
The Outset has not explained why it is closing. The announcement also does not give a final date for winding down, say how long customer support will operate, or clarify whether remaining stock will be available through another seller. The company’s statement says existing orders will be processed as usual, but it does not provide further details about fulfillment timelines or returns.
Cosmetics Business said it had contacted the company for comment. The source report did not include a response beyond the website notice, so any additional explanation or detail about the brand’s plans remains unconfirmed.
Order Support and Wind-Down Details
Customers with questions about existing orders can contact The Outset at help@theoutset.com, as directed in the brand’s website notice. The company says those orders will continue to be processed as usual, while new online purchases are unavailable.
Further information may clarify the timetable for the wind-down, the duration of customer support, and the availability of any remaining products. As of the reported announcement, The Outset had not provided those details or a reason for closing.
Key Questions
Is The Outset closing?
The Outset says it has decided to wind down operations. Its website notice does not give a final date for the process.
Can customers still place orders?
No. The brand says online shopping at theoutset.com has ended. It says existing orders will continue to be processed as usual.
Why is The Outset shutting down?
The company has not stated a reason in the website notice described by Cosmetics Business.
Who founded The Outset?
The brand was co-founded by Scarlett Johansson and Kate Foster Lengyel and launched in March 2022.
How can customers ask about an existing order?
The Outset directed customers with order questions or requests for help to help@theoutset.com.
Source: rss
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