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Google searches for matte lipstick rose 315% worldwide over the past year, according to beauty and wellness platform Fresha. Make-up artist Laura Geller says consumers are again appreciating a polished, velvety finish, while newer formulas aim to avoid the dryness associated with older matte products. Search activity signals interest, but does not by itself establish sales or prove that gloss has fallen out of favor.
Worldwide Google searches for matte lipstick rose 315% over the past year, according to beauty and wellness platform Fresha, as make-up artist Laura Geller describes a renewed appreciation for the finish. The reported rise points to growing interest in matte lips after several years in which oils, glosses, balms and glazed looks featured prominently, though search data alone does not show whether sales or everyday makeup habits have shifted by the same degree.
Fresha’s figure is the clearest measure in the available report: it says Google searches for matte lipstick increased 315% worldwide over the past year. The source extract does not give the underlying search counts, the exact dates covered, or a comparison with searches for gloss and other lip products. The percentage should be read as a change in searches, not as a sales increase or a measure of how many people now wear matte lipstick.
Geller, a make-up artist and owner of an eponymous beauty brand, says consumers are responding to matte lips as a more polished alternative to the high-shine looks seen in recent years. She says newer approaches can give matte makeup a velvety finish without the dryness or flat appearance commonly associated with older formulas. That is her assessment of the trend and product development, rather than independent evidence that all current matte lipsticks feel different.
The report points to skin-care-led formulas and ingredients such as PDRN as part of the modern update. The extract does not identify specific products, explain how PDRN is used in them, or provide evidence about performance. It also names Dolce and Gabbana Beauty among the companies associated with the report, but the supplied material does not detail a particular launch or company statement.
What the Search Spike Signals
The search increase offers a timely sign that shoppers may be looking again at a finish that had less visibility while glossy oils, balms and glazed lips were prominent. For readers choosing products, the shift could mean a wider range of matte options and formulas marketed around comfort, rather than a simple return to the drying textures of earlier products.
Still, search interest is not the same as market demand. People may be researching a look, comparing products or responding to social and editorial coverage without making a purchase. Fresha’s figure also has no stated baseline or raw count in the extract, so readers cannot judge the scale of the underlying searches or compare the growth directly with other lip trends. The report supports a claim of rising interest in searches; it does not establish that the glow is over.
The distinction matters for both consumers and beauty businesses. A return to matte could affect product launches, retail presentation and makeup advice, while the emphasis on comfort suggests brands are responding to familiar concerns about wear and dryness. Whether this amounts to a lasting change in routines, rather than a renewed seasonal or online trend, remains unconfirmed.
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From High Shine to Velvet
The source describes the past few years’ lip looks as dominated by oils, glosses, balms and glazes. Against that backdrop, matte finishes are being presented as a renewed option, not as a newly invented style. Geller says glossy, high-shine lips have been widely visible and that consumers are once again recognizing the sophistication of a matte lip.
The reported comeback is framed partly around a change in product formulation. Older matte lipsticks were often associated with a dry or flat result; the report says skin-care-led formulas and ingredients such as PDRN are adding a modern angle. The short extract does not provide a product-by-product history, technical details about formulation, or a timeline for when the newer products reached the market, so those points cannot be independently assessed from the material provided.
The available report is a short extract from Cosmetics Business, which says the full article is for premium subscribers. It gives Fresha’s search statistic and Geller’s view, but does not include broader retail data, consumer polling or comments from other brands. This limits how far the trend can be measured from the supplied information.
“I think women are rediscovering just how beautiful and sophisticated a matte lip can be.”
— Laura Geller, make-up artist and beauty brand owner
What Search Data Cannot Show
The report does not state the precise 12-month dates behind Fresha’s 315% search increase, the number of searches recorded, or the baseline used to calculate the percentage. It also does not identify whether the figure covers a particular set of search terms or how it was compiled. Without those details, the scale and comparability of the increase are difficult to assess.
It is also unclear whether the rise in searches has translated into higher sales, more frequent matte-lip use, or a sustained change in consumer preference. The source extract supplies no sales figures, consumer survey results or comparison with searches for gloss. Its headline question, whether the glow is over, is therefore not answered by the search statistic alone.
The extract does not name specific new products or substantiate claims about the effects of PDRN or other ingredients. Claims that newer formulas are less drying are presented as a general description and Geller’s assessment; the available material does not include product testing or independent expert evaluation.
Evidence to Watch in Retail
The next useful indicators would be retail sales data, product launch details and consumer research that compare matte products with glosses and balms over a defined period. Those measures could help show whether search interest is becoming a broader change in purchasing and use. The source extract does not announce a forthcoming study, launch or sales update, so no specific next milestone is confirmed.
For now, the reported figure is a snapshot of online interest, accompanied by Geller’s view that matte lips are being reconsidered in more comfortable, velvety formulations. Further reporting would be needed to establish whether the pattern continues and whether the newer products deliver the comfort claims made about them.
Key Questions
How much did searches for matte lipstick increase?
Fresha says Google searches for matte lipstick rose 315% worldwide over the past year. The source extract does not give raw search counts or exact dates for that period.
Does the increase mean matte lipstick sales are up 315%?
No. The figure refers to searches, not sales. The supplied report extract includes no sales data or consumer survey showing how many people bought or wore matte lipstick.
Why are matte lips being described as more modern?
The report points to skin-care-led formulas and ingredients such as PDRN, with the aim of moving away from the dry or flat feel associated with older matte products. The extract does not name specific products or provide independent tests of their performance.
Is gloss going out of fashion?
The material suggests renewed interest in matte looks after years of prominent glosses, oils, balms and glazes. It does not provide comparative search or sales data to show that gloss is declining, so it is too early to say that glossy lips are over.
Source: cosmeticsbusiness.com
