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Isamaya Ffrench says she has not been associated with Isamaya Beauty “for some time,” responding to a customer complaint on Instagram. A separate report said she left the namesake brand in 2025, but neither Ffrench nor the company had issued an official statement, and the brand’s future remains unclear.
Make-up artist Isamaya Ffrench says she is no longer associated with Isamaya Beauty, the namesake cosmetics brand she founded, after responding to a customer’s complaint on Instagram. Her comment is the clearest public indication of her separation from the company, but the brand has not publicly confirmed the change, and its future remains uncertain.
On October 9, Ffrench replied to an Instagram user who described a lost order and said they had received no response from the company. “I am so so sorry to hear this – it is unacceptable,” Ffrench wrote. “I am afraid I am not associated with the company anymore and have not been for some time.” The reply links her departure to the customer’s concern only in the sense that it clarifies she no longer represents the company; it does not explain the circumstances or timing of her exit.
On October 13, Ffrench posted a further statement to her Instagram story, thanking people for their messages and support. She said she would address the situation publicly and in her own words “in due course,” but did not provide additional details in the text quoted by Cosmetics Business. That outlet reported that The Business of Beauty had said she departed in 2025. The date and terms of any separation have not been confirmed directly by Ffrench or Isamaya Beauty.
Cosmetics Business said it had not received official comment from either Ffrench or the company. The report also described customer complaints posted under the brand’s Instagram content, including reports of incorrect or damaged orders and unanswered messages. These are individual customers’ accounts, not independently verified findings about the company’s overall service.
A Founder’s Role in the Brand
Ffrench’s statement matters because the brand bears her name and was launched around her work and profile as a make-up artist. Her departure may affect how customers, retailers and industry partners understand the company’s creative direction and leadership. It does not, by itself, establish that the business is closing or that its products will no longer be sold.
The reported customer-service problems add a practical concern for existing and prospective buyers: people have publicly described difficulty getting help with orders. The accounts cited in the report do not establish how widespread those problems are, and the company had not provided a response in the source material. Customers should distinguish those reports from confirmed information about the brand’s ownership or operations.
Online speculation about possible closure has also been prompted by the brand’s quieter Instagram presence and reduced prices on its direct-to-consumer website, according to Cosmetics Business. Those observations may prompt questions, but discounts and a period without social posts are not confirmation of a shutdown. No closure announcement or formal change to the brand’s status is cited in the report.
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From 2022 Launch to Departure
Ffrench launched Isamaya Beauty in 2022 in partnership with Italian beauty incubator Flash Beauty Holdings. The line was closely linked to her identity as a make-up artist, whose work has included high-fashion editorial campaigns and collaborations with public figures including Rihanna and Kendall Jenner, as described by Cosmetics Business.
The reported departure in 2025 predates the October 2026 report, though the source does not specify when in 2025 it occurred or what arrangements followed. The October Instagram exchange brought the separation into public view in response to a customer’s question; the October 13 story indicated that Ffrench planned to speak further. There is no detailed account of the departure in the material available.
“I am afraid I am not associated with the company anymore and have not been for some time.”
— Isamaya Ffrench, replying to an Instagram user on October 9
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Company Status Still Unconfirmed
The available statements do not explain when or why Ffrench left, whether she retains any ownership or contractual connection, or who now controls the company’s creative and business decisions. The report’s reference to a 2025 departure comes from The Business of Beauty, rather than an official announcement quoted from the brand.
It is also unclear whether Isamaya Beauty will continue operating in its current form. The quieter social account, price reductions and customer complaints are reported observations, not evidence sufficient to confirm closure. The company’s response to complaints, its plans for existing orders and any changes to its product range are not established in the source material.
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Awaiting Statements and Brand Plans
Ffrench said she intended to address the situation in her own words “in due course.” Her October 13 message gave no date for a further statement. Cosmetics Business reported that it had sought official comment from Ffrench and Isamaya Beauty; no response from either was included in the report.
Further clarity would need to come from Ffrench or the company, particularly on the timing and terms of her departure and whether the brand will continue. For customers with outstanding orders or service complaints, the cited report does not provide a confirmed resolution or a new customer-service channel. Until the company makes a direct announcement, its operating status should be treated as unresolved.
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Key Questions
Is Isamaya Ffrench still associated with Isamaya Beauty?
Ffrench said on Instagram on October 9 that she was “not associated with the company anymore” and had not been for some time. The company had not publicly confirmed the change in the report.
When did Ffrench leave the brand?
The Business of Beauty reportedly placed her departure in 2025. Ffrench’s Instagram comment did not give a date, and the circumstances and terms of her departure remain unconfirmed.
Is Isamaya Beauty closing?
No closure has been confirmed in the source material. A quieter Instagram account and reported price reductions have prompted speculation, but those signs do not establish that the company is shutting down.
What did Ffrench say about customer complaints?
In reply to a customer who said an order was lost and they had not received a response, Ffrench apologized and called the situation unacceptable. She also clarified that she was no longer associated with the company.
Has Ffrench explained why she left?
Not in the statements cited by Cosmetics Business. On October 13, she said she intended to address the situation publicly and in her own words “in due course,” without giving further details.
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