Pinterest Launches Beauty Guides Feature And First-ever Beauty Trend Report With Sephora

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Pinterest is launching Beauty Guides, an AI-powered feature that pairs beauty inspiration with instructions, salon advice and shoppable products. The company also released its first standalone Beauty Trend Report with Sephora, highlighting looks including maximalist makeup, frosted finishes and latte-inspired nails.

Pinterest is adding Beauty Guides, an AI-powered feature that turns beauty images into practical instructions, and has released its first standalone Beauty Trend Report with retailer Sephora. The guides are scheduled to arrive on October 8 for iOS users in the United States, while the report identifies searches and interests the company says are gaining traction on its platform.

When users see an inspirational image for hair, makeup or nails, a “Get the Guide” option will offer advice for recreating the look. Depending on the image, guidance may include step-by-step instructions, products to shop, additional ideas for adapting the look and what to ask for at a salon. Pinterest says the experience uses its visual understanding technology and AI, drawing on platform search and trend insights.

Pinterest describes the feature as a way to help people move from seeing a look they like to understanding how to achieve or adapt it. The company said Beauty Guides will launch for U.S. iOS users on October 8. It expects to bring the feature to additional regions over time and is planning to extend it to more product categories. The announcement did not specify a schedule for those expansions.

The accompanying report, produced with Sephora, names maximalist makeup, pink hair, frosted finishes, bob haircuts, latte-inspired nails and “farm-to-face” beauty among trends attracting interest on Pinterest. The company reported increases in searches for several related terms, including “full beat make-up look” (460%), cluster lash ideas (646%) and caramel nude nails (943%). These are platform search-interest figures; the supplied report does not specify the comparison period or baseline for the increases.

From Beauty Inspiration to Instructions

The feature addresses a practical gap in online beauty discovery: a picture can show a finished hairstyle or makeup look without explaining how to request it, recreate it at home or find similar products. Pinterest’s planned combination of visual inspiration, directions and shopping links could make the platform more useful for people looking to act on an idea, rather than save an image alone.

For retailers and beauty brands, the guides also create a more direct path between a user’s interest and a product. The partnership with Sephora gives the trend report a retail connection, although Pinterest has not detailed how specific products will be selected or how prominently partner products will appear. The company’s claim that users discover trends on Pinterest before elsewhere signals its view of the platform’s role; it is not an independently verified measure of where trends originate.

The report’s search figures offer brands and consumers a snapshot of what people are looking for on Pinterest. They should be read as platform-specific interest indicators, not proof of sales, broad consumer adoption or popularity across the beauty market. The figures may still help explain why Pinterest is connecting trend discovery with tools intended to support shopping and recreation.

Pinterest’s Beauty Focus Expands

Pinterest says it has more than 80 billion monthly searches across the platform and that Beauty Guides will use its search and trend insights alongside visual technology. The company also said more than 85% of its users discover new beauty trends and ideas on Pinterest before seeing them elsewhere. That percentage is a company-reported finding; the source material does not provide the survey method, sample size or fieldwork dates.

The new report groups examples into several distinct aesthetics. Its maximalist makeup section includes bold lips and graphic liner, while “Arctic Frost” covers frosted makeup, bleached brows, metallic lips and pastel-blue eyeshadow. Nail searches include iced-latte and raspberry-jelly styles. The “farm-to-face” theme links skincare routines with food and at-home beauty practices; Pinterest cited searches such as “bone broth benefits for women” and “rosemary water for hair.” These are trends and search terms described in the report, not endorsements of health or beauty effects.

““People come to Pinterest with a point of view, even if they do not know the words to describe it.””

— Matt Madrigal, Pinterest’s chief product and technology officer

Availability and Trend Metrics

Several product details remain unspecified. Pinterest has not given dates for availability outside the United States, said when Android users might get access, or described how the guides will choose instructions and shoppable products. It also has not reported how the feature performs in tests or what measures it will use to evaluate whether users can successfully recreate the looks.

The report’s percentage increases are not accompanied in the supplied material by a defined time window or comparison baseline. They should therefore be treated as reported search-interest changes, not as measures of sales or overall market growth. The company’s statement that more than 85% of users discover trends on the platform is also not accompanied by research-method details in the source report.

U.S. iOS Launch on October 8

The next confirmed milestone is the October 8 U.S. iOS launch. Pinterest says it expects to expand Beauty Guides to more regions over time and intends to add other product categories, but has not announced dates or named the next markets and categories. Users and beauty businesses will be able to see how the feature connects inspiration with instructions and shopping once it is available.

Further detail may clarify how the report’s search comparisons were calculated and how Sephora’s partnership relates to product recommendations in the guides. For now, Pinterest has announced the feature and published its trend findings, but has not released independent validation of the reported trends or user discovery figures.

Key Questions

What are Pinterest Beauty Guides?

Beauty Guides are an AI-powered feature that adds practical guidance to beauty inspiration images. Pinterest says users may get instructions, salon advice, related ideas and shoppable products.

When and where will Beauty Guides launch?

Pinterest says the feature will be available from October 8 to iOS users in the United States. The company expects to expand to other regions over time but has not announced dates.

What trends did Pinterest and Sephora report?

Their report highlights maximalist makeup, frosted finishes, pink hair, bob haircuts, latte-inspired nails and a “farm-to-face” theme. Pinterest cites platform searches as evidence of interest.

Do the reported search increases show overall beauty-market growth?

No. The percentages in the report describe search-interest changes on Pinterest. The supplied material does not state the comparison windows or baselines, and the figures do not by themselves establish sales or wider market growth.

Source: rss