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A Marie Claire report points to renewed interest in full-glam makeup, citing rising Pinterest searches and statement looks on Spring/Summer 2027 runways. The report describes the shift as a move toward more expressive choices, not the end of minimalist beauty; the reasons behind the trend are not established by the search data alone.
A Marie Claire report describes a renewed appetite for full-glam makeup, citing October 2026 Pinterest data showing sharply higher searches for full-beat looks and grunge eyeliner, alongside statement makeup at Spring/Summer 2027 shows. The report does not say the Clean Girl aesthetic has disappeared; instead, it suggests consumers are making more room for visible, expressive makeup.
According to Pinterest’s October 2026 Beauty Trend Report, searches for “full beat makeup looks” rose 460 percent, while searches for “grunge eyeliner looks” increased 311 percent. Searches for “bold lip combo” rose 121 percent. Those figures indicate increased interest on the platform, but the report as provided does not specify the comparison period or baseline behind the percentages.
The runway examples cited by Marie Claire also feature more visible makeup. At Dior’s Spring/Summer 2027 show, makeup artist Peter Philips used silver-winged eyeliner with otherwise understated skin. At Saint Laurent, Pat McGrath paired smoky eyes with deep burgundy lips. The looks vary, but both put statement makeup at the center rather than keeping every feature subdued.
The report points to signs of a commercial response as well: MAC has brought back frosted lipsticks, including shades from its archives. It frames these developments as a return of interest, not a measurable industry-wide reversal. Pinterest searches, runway looks and a product relaunch each offer a different kind of evidence and do not, by themselves, establish how widely people are changing their daily routines.
Makeup Moves Beyond Barely There
The shift matters because the dominant beauty conversation can shape what products brands promote and what looks people see as current. For several years, the Clean Girl aesthetic placed emphasis on polished skin and makeup designed to appear minimal. The examples in the report suggest a wider menu now: consumers can keep that look, add a bold lip, or choose a more dramatic eye without treating those choices as opposites.
Stylus beauty trends head Lisa Payne attributes some of the appetite for expressive makeup to dissatisfaction with the status quo and says broader financial and political uncertainty may make the ability to choose one’s appearance feel appealing. That is an interpretation from a trends expert, not proof that uncertainty is causing the search increases. The source also offers a simpler explanation: makeup can be enjoyable as a creative process or a social ritual.
For readers, the practical takeaway is not that a particular look is now required. The report describes renewed visibility for color, eyeliner and heavier application, while saying the minimalist aesthetic remains. It presents the moment as permission for variation rather than a replacement trend with a single set of rules.
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From Contour to Clean Girl
The report traces recent beauty trends through the spread of makeup techniques on Instagram and YouTube in the 2010s. Kim Kardashian shared sculpted contour and highlighting looks, while makeup artist Mario Dedivanovic helped make those techniques more accessible to people applying makeup at home. Dedivanovic says sharing the methods behind his work has long been a passion.
Patrick Ta became associated with luminous skin and flushed cheeks on clients including Gigi Hadid and Kylie Jenner. He launched his beauty brand in April 2019, beginning with a collection centered on glow. The Marie Claire report places that interest in radiant, natural-looking skin before the pandemic, which it says accelerated a move toward reduced makeup routines and more attention to skincare.
By the early 2020s, the report says, TikTok helped popularize the Clean Girl aesthetic, in which makeup is meant to look understated even when the routine takes effort. The latest signals do not erase that history. Instead, the report describes a change in emphasis after a long period when barely visible makeup often served as the preferred standard.
““Consumers are tired of the status quo.””
— Lisa Payne, head of beauty trends at Stylus
What Search Data Cannot Show
The available figures do not state the comparison baseline or time window for Pinterest’s reported percentage increases, so they should be read as platform search trends rather than proof of a change in makeup use across the population. The report also does not provide sales figures or a survey measuring how many people have adopted full-glam looks.
It remains unclear how long the interest will last, how broadly it extends beyond people searching Pinterest, and whether financial or political uncertainty is contributing to it. Payne’s explanation is an expert interpretation, while the runway looks and MAC relaunch are examples—not conclusive evidence of a lasting market-wide shift. The Clean Girl aesthetic’s continued popularity is also not quantified in the material.
Whether the Looks Reach Daily Routines
The next signals to watch are whether bold eye and lip products continue to appear in brand launches, whether retailers report sustained demand, and whether later trend data show that interest holding beyond the figures cited for October 2026. The Spring/Summer 2027 collections provide a near-term fashion reference, but runway makeup does not necessarily predict everyday choices.
For now, the report describes a broadening of beauty options rather than a settled change in the rules. Further sales data, consumer research and trend reporting would help clarify whether the interest is temporary, limited to online searches, or part of a longer move toward more visible makeup.
Key Questions
What is the reported makeup trend?
The Marie Claire report describes renewed interest in full-glam looks, including statement eyeliner, smoky eyes and bold lips. It does not say minimalist makeup has disappeared.
What Pinterest searches increased?
Pinterest’s October 2026 Beauty Trend Report, as cited by Marie Claire, reported increases of 460 percent for “full beat makeup looks,” 311 percent for “grunge eyeliner looks,” and 121 percent for “bold lip combo.” The source material does not give the comparison baseline or time window.
Does this mean the Clean Girl aesthetic is over?
No. The report says the Clean Girl aesthetic is not going away, but may be sharing attention with more expressive makeup. It provides no measure of how popular either look is overall.
Why do experts think people want more dramatic makeup?
Stylus’s Lisa Payne points to fatigue with the status quo and suggests wider uncertainty may make personal appearance feel like an area of choice. Makeup artist Patrick Ta also cites the simple pleasure of doing makeup. These are expert views, not causes proven by the search data.
Source: marieclaire.com
