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Health and beauty platform Tresalis has acquired majority ownership of Vyrao, the fragrance brand founded by Yasmin Sewell. Sewell and existing investors will retain minority equity, and Sewell will continue to lead the brand’s creative and strategic direction as Chief Brand Officer.
Tresalis has acquired majority ownership of Vyrao, the wellbeing-focused fragrance brand founded by Yasmin Sewell, who will remain with the business as founder, shareholder and Chief Brand Officer. The deal is the first acquisition for the newly established health and beauty platform, which says it intends to acquire and grow consumer brands in health, wellness and beauty.
Under the deal, Tresalis will take a majority stake in Vyrao, whose products include perfumes and home fragrance. Sewell and existing investors, including Elevate Beauty and Manzanita Capital, will keep minority equity interests. The report did not disclose the purchase price or the size of the stakes.
Sewell will continue to lead Vyrao’s creative and strategic direction in her new role as Chief Brand Officer. She described the brand as being created to support mood and energy, with fragrance as its starting point. Tresalis co-founder Dr. Fernando Tamez said the platform sees Vyrao as a brand with a distinctive identity and potential for international growth.
Tresalis is described as an owner-operated platform established to acquire and develop science- and efficacy-led consumer health, wellness and beauty brands. Its founding team is anchored by Munich-based family office ATHOS and Tamez, a health and beauty entrepreneur. The Vyrao transaction is its first investment. No changes to Vyrao’s products, staffing, retail arrangements or operating structure were specified in the announcement.
Tresalis Begins With a Majority Stake
The transaction gives Vyrao a new majority owner while leaving its founder and existing investors with continuing financial interests. Sewell’s continued involvement in a senior brand role means the acquisition is not described as a complete founder exit; she is set to retain responsibility for the brand’s creative and strategic direction.
For Tresalis, the deal provides its first operating brand and a starting point for the acquisition platform it has set up with ATHOS. Tamez characterized Vyrao as combining luxury fragrance, emotional wellbeing and science, and said the platform sees international potential. Those are the buyer’s assessments, not disclosed performance results or evidence of a specific expansion plan. The announcement does not set out targets for sales, distribution or growth.
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Vyrao’s Founding Vision and Sale
Vyrao was founded by Yasmin Sewell as a fragrance business with a wellbeing focus. Its range spans perfume and home fragrance. Sewell said the brand’s purpose was to elevate mood and energy, describing fragrance as the first medium for that aim. The source report characterizes the company as neuroscience-led; it does not provide study details or evidence supporting specific product effects.
According to the report, rumours of a sale began in summer 2026. The confirmed development is now the acquisition by Tresalis, with minority interests retained by Sewell and existing investors. Elevate Beauty founding partner Cori Aleadri called the partnership the right next step for Vyrao and said her firm would remain part of the brand’s journey. The announcement offers no broader transaction timeline or detail about how the sale process developed.
“I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium.”
— Yasmin Sewell, Vyrao founder and Chief Brand Officer
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Price, Plans and Terms Not Disclosed
The available announcement does not state the purchase price, exact ownership percentages or date the transaction was completed. It also does not identify any immediate changes to Vyrao’s management beyond Sewell’s Chief Brand Officer role, or explain what operational support Tresalis and ATHOS will provide.
Although the buyer and investors describe opportunities for growth, no specific expansion markets, product launches, sales targets or timetable were announced. The source report also does not provide information on Vyrao’s financial performance or evidence behind descriptions of its fragrance as neuroscience-led. Those details remain unconfirmed in the material available.
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Vyrao’s Next Steps Under Tresalis
The immediate next step is for Vyrao to operate under Tresalis’ majority ownership with Sewell continuing in her creative and strategic leadership role. Tresalis has identified the transaction as its first acquisition, but has not announced another deal or a timetable for future investments.
Further updates may clarify how the new owner intends to support Vyrao, whether the brand will enter additional markets and whether its product range or operations will change. Until the company provides more detail, those plans should be treated as open questions rather than confirmed outcomes.
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Key Questions
Who acquired Vyrao?
Tresalis, a newly established owner-operated health and beauty platform, acquired majority ownership of the fragrance brand.
Will Yasmin Sewell leave Vyrao?
No. Sewell is set to remain as founder and shareholder and will serve as Chief Brand Officer, leading the brand’s creative and strategic direction.
Do Vyrao’s existing investors remain involved?
Yes. Sewell and existing investors, including Elevate Beauty and Manzanita Capital, will retain minority equity interests, according to the report.
How much did Tresalis pay for Vyrao?
The purchase price was not disclosed. The report also does not provide exact ownership percentages or a completion date.
Is this Tresalis’ first acquisition?
Yes. Tresalis described Vyrao as its first acquisition and first investment from the platform it established with ATHOS and Dr. Fernando Tamez.
Source: rss
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